Towards the realization of a sustainable society.
-Towards a happy and prosperous society.-
Challenges in the apparel industry
・"The second largest cause of environmental pollution in the world"
・Of the 75 million garment producers, 98% work for wages below a living wage (the amount needed to maintain a minimum standard of living),
Of these, 17% face hunger.
- "Poor working conditions and health hazards"
- One in ten children worldwide works across all industries.
-There are approximately 400,000 children working in India.
- Mass production and mass consumption, as exemplified by fast fashion
-Challenges arising from large amounts of donations to developing countries.
- Many of the donated clothes are low-quality, such as fast fashion items, and most of them end up being "discarded" in developing countries, taking away jobs from local people.
- Product similarity, lack of inheritance of superior domestic technology, hollowing out of technology and factories
The main factors behind these challenges are:
We believe this is due to "mass production/mass consumption" and "price competition."
For temporary satisfaction, we jump on things because they are cheap or trendy.
Is it okay to continue this "consumption that sacrifices someone, the Earth"?
A beautiful world where "everyone in the world can live with a smile, a rich heart, and happiness."
What can we do to contribute to such a world?
We have the answer
I think it's about "breaking away from the throwaway culture."
However, selfish modern people cannot go back to the way they were before.
That's why I believe the answer is to "share fashion"!
Share good clothes
In other words, by changing the way we enjoy fashion in the future,
Consumer selfishness,
Enjoy good clothes without breaking the bank.
Freed from things,
Enjoy a variety of fashions more freely and comfortably
We can achieve all of these goals while also solving social issues.
We believe that this will bring us closer to realizing a society where everyone can smile more.
We hope you will make good use of DMW to enjoy fashion and life even more!
We will also continue to strengthen our efforts to achieve this goal!