Sharing with everyone makes fashion more free
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✔︎ I want to enjoy wonderful clothes more freely!
✔︎ It's a waste because I end up not wearing many clothes!
✔︎ I want to collect only my top favorites and cherish them for a long time!
✔︎ I don't want to dispose of things! I don't want to consume excessively!
✔︎ I want to spend every day perfectly dressed, confidently, comfortably, beautifully, and happily!
✔︎ I don't want to worry about my wallet or be overwhelmed with possessions!
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In an era where fast fashion is accelerating,
things are overflowing, and the value of goods is diminishing.
Instead of buying something because it's cheap or on impulse and then "disposing" of it,
I want to carefully select and purchase only things I genuinely want to "cherish and use for a long time."
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I want to pay attention to various social issues instead of ignoring them,
and make "conscious purchases,"
hoping that such consumption will increase.
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If that happens,
there will be a demand for higher quality items that can be used for a long time, even if they are expensive, leading to a focus on careful craftsmanship →
designers and those who genuinely create things will be more highly valued →
this will lead to wage increases for workers and contribute to sustainability and ethics,
creating a positive cycle ♻︎
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This service was born from our representative's vision.
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"Cherishing carefully selected items for a long time"
"Stopping disposability and enjoying sharing with everyone!"
While making these values commonplace,
we aim to create a service that can help many women achieve "beautiful, fulfilling, and happy days."
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Choosing = values.
In other words, "choosing how to live."
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That's why style is also a way of life.
Wonderful attire gives us confidence and "radiance" in our daily lives.
What is wealth and happiness? Towards a sustainable society.
The apparel industry faces a mountain of unresolved issues, including environmental and labor issues.
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Fast fashion is convenient, but it also means that people don't take good care of their clothes and throw them away quickly.
Currently, 60% of clothes that are no longer worn are disposed of as garbage,
Even when donated to developing countries, most of it is fast fashion and of poor quality, so much of it ends up as garbage, which cannot be processed and ends up in piles of garbage, having a negative impact on people's health and the environment.
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That's why it has become commonplace for everyone to cherish and share it.
1. "Environmentally and people-friendly, and enjoy fashion to the fullest" - by making this future a norm,
2. More people will make good clothes and strive to make better clothes.
We aim to create such a virtuous cycle♻︎.
Message from the CEO
Hello.
I'm Shiobara, the representative.
・Wear "nice clothes that make you feel good, are comfortable, and fit you perfectly"
I want to make every day more comfortable, beautiful, and fun!
・I want to try out different clothes casually!
・Even if you carefully select, you will still end up failing. What a waste.
・I don't want to use disposable products! I don't want to ignore environmental and labor issues!
-I want to enjoy fashion more freely without worrying about my wallet or a messy closet!
That's why we created this service!
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The time is the Edo period.
We rented most of the items from a rental shop and shared them with everyone.
Treat things with care, recycle everything,
It seems they were living a truly sustainable and prosperous life.
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We all share things, take good care of them, and use them to the fullest.
I thought that was really wonderful.
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That is why, through this service, we hope to share those good old Japanese values with you.
I hope it can become a "normal" thing again.
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We also want to be a service that can support many talents.