Style is a value system and a way of life

A beautiful outfit will add a sparkle to your everyday life.

"Style is a way of life and wisdom"

This is a famous quote from Coco Chanel.

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The casual choices we make every day,

All of these represent a person's values ​​and way of life.


Wearing "comfortable, beautiful clothes that you love and that fit you perfectly"

Living in your own style is

It brings a "sparkle" to your days, giving you confidence, comfort, inner satisfaction and a lift in your mood.

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And we will treasure these carefully selected clothes for a long time.

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Dressing my Way is

We will continue to work hard to help many women live beautiful, fulfilling, and happy lives.

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What is wealth and happiness? Towards a sustainable society.

The apparel industry faces a mountain of unresolved issues, including environmental and labor issues.

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Fast fashion is convenient, but it also means that people don't take good care of their clothes and throw them away quickly.
Currently, 60% of clothes that are no longer worn are disposed of as garbage,

Even when donated to developing countries, most of it is fast fashion and of poor quality, so much of it ends up as garbage, which cannot be processed and ends up in piles of garbage, having a negative impact on people's health and the environment.

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That's why it has become commonplace for everyone to cherish and share it.

1. "Environmentally and people-friendly, and enjoy fashion to the fullest" - by making this future a norm,

2. More people will make good clothes and strive to make better clothes.

We aim to create such a virtuous cycle♻︎.

Regarding environmental issues

Our ambition

Delivering excitement

Better service from the customer's perspective.

We aim to provide better services by having a strong sense of purpose, constantly creating the service of our dreams, and remaining a customer.

Towards a sustainable society.

The freedom to enjoy fashion to the fullest,

"Cherish it forever"

Making a better, sustainable and ethical future a given.

New encounters and communities

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・Brand designer

・Style, new you

・Friends with similar hobbies

Cherish the opportunity to meet with them.

Supporting talent, creativity, and challenge

We aim to be a company that supports great designers, creators, and technology, and continues to support people who continue to challenge themselves and create.

Message from the CEO

Hello.

I'm Shiobara, the representative.

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・Wear "nice clothes that make you feel good, are comfortable, and fit you perfectly"

I want to make every day more comfortable, beautiful, and fun!

・I want to try out different clothes casually!

・Even if you carefully select, you will still end up failing. What a waste.

・I don't want to use disposable products! I don't want to ignore environmental and labor issues!

-I want to enjoy fashion more freely without worrying about my wallet or a messy closet!

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That's why we created this service!

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The time is the Edo period.

We rented most of the items from a rental shop and shared them with everyone.

Treat things with care, recycle everything,

It seems they were living a truly sustainable and prosperous life.

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We all share things, take good care of them, and use them to the fullest.

I thought that was really wonderful.

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That is why, through this service, we hope to share those good old Japanese values ​​with you.

I hope it can become a "normal" thing again.

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We also want to be a service that can support many talents.